17 Mar National Geographic to Launch New Local Edition of Traveler Magazine in France
National Geographic Traveler magazine will debut in the French market this month with Prisma Media. The latest expansion of the National Geographic brand in the region will launch as a quarterly publication and will debut with the April/May issue. Jean-Pierre Vrignaud, editor in chief of National Geographic France, will also serve as editor in chief for National Geographic Traveler France.
National Geographic Traveler is the world’s most widely read travel magazine. The magazine was created with the goal to inspire people to travel with passion and purpose. It is a magazine designed for travel enthusiasts who enjoy learning more about places and experiences that are off the beaten path.
Each month, National Geographic Traveler features helpful tips, details the latest trends and travel news, and entertains readers with stories of personal journeys, unique encounters and thrilling adventures, illustrated by spectacular imagery of people, natural landscapes and far-flung destinations.
The French edition of the magazine will publish content from the English-language edition alongside original features and columns specifically geared to the interests of the French audience. The premiere issue of the magazine will include the features “The Secrets of Norwegian Fjords” and “The Cool List 2016.”
National Geographic Traveler France will launch with an initial circulation of 100,000. Single issues will be available on newsstands for €5.95. Yearly subscriptions will also be available.
“Our reporters and writers unearth hidden beaches in Thailand, not-to-miss culinary specialties in Barcelona and the new ski spot in Austria where everyone should be seen. They also lose themselves in Tangier’s streets and onboard a Japanese cruise,” said Vrignaud. “In Traveler, they tell you their adventures and encounters and they give you all the best destinations that are not referenced in traditional travel guides.”
“National Geographic Traveler magazine was created to appeal to travelers who love cultural travel and are inspired by unique, authentic and sustainable travel experiences,” said Yulia Boyle, senior vice president, International Media for National Geographic. “Our new National Geographic Traveler edition in France will be tailored specifically to the sophisticated French traveler. It will combine the most inspirational and impactful, visually arresting content with the useful features of a guidebook. National Geographic Traveler France will be the go-to resource for anyone looking to discover amazing new travel experiences.”
National Geographic Traveler magazine launched in 1984; its first local-language edition was published in China in 2002. National Geographic Traveler France is the 16th local-language edition of the magazine. In addition to the English language edition, National Geographic Traveler publishes local-language editions in Australia/New Zealand, China, Hungary, India, Germany, Indonesia, Israel, Italy, Latin America, the Netherlands, Poland, Romania, Russia, Spain and the United Kingdom.
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About National Geographic Partners LLC
National Geographic Partners LLC, a joint venture between National Geographic Society and 21st Century Fox, combines National Geographic television channels with National Geographic’s media and consumer-oriented assets, including National Geographic magazines; National Geographic Studios; related digital and social media platforms; books; maps; children’s media; and ancillary activities that include travel, global experiences and events, archival sales, catalog, licensing and e-commerce businesses. A portion of the proceeds from National Geographic Partners LLC will be used to fund science, exploration, conservation and education through significant ongoing contributions to the work of the National Geographic Society. For more information, visit www.nationalgeographic.com and find us on Facebook, Twitter, Instagram, Google+, YouTube, LinkedIn and Pinterest.
About Prisma Media
Prisma Media is the first bi-media group in the circulation and print-digital audience in France. With a portfolio of 27 titles ans over twenty websites, the company is present on the french mainstream media (female, cooking, TV, gossip, discovery, economy..). With its sales leadership, added to its brands’ digital power, the Prisma Media group has a real crossmedia audience potential : about 35 million persons per month on average.
SOURCE: National Geographic